You just can’t underestimate the importance of blogging for business in this digital age where technology, tactics, and trends are always changing.
And, Blogging is a great way to stay relevant and up to date on all marketing trends in this dynamic and ever-changing marketing world.
No matter what’s the size of your business, whether a small business or a multinational company, Blogging helps you develop a strong web presence to engage and communicate with your customers.
Launching a Blog is relatively simple and cost-effective.
Anyone can launch a blog.
No technical or coding skill required.
Best of all,
Your blog posts will continue to provide benefits long after you publish them.
Related: How To Write A Blog Post: 9 Most Essential Steps To Write A Great Blog Post
Let’s have a look at the following stats:
- Companies that blog receive 97% more links to their websites than those who don’t. (Source)
- Blogs have been rated as the 5th most trusted source for accurate online information. (Search Engine People)
- Marketers who prioritize blogging in their marketing strategy are 13 times more likely to achieve a positive ROI on their efforts. (HubSpot)
- B2B companies that blog generate 67% more leads than those who do not. (Kapost)
- Websites with a blog tend to have 434% more indexed pages. (Tech Client)
- In 2017, 66% of marketers reported using blogs in their social media content. (Social Media Examiner)
- By 2020, customers will manage 85% of their relationships without talking to a human. (Kapost)
- 55% of marketers have made blogging their top priority of inbound marketing. (HubSpot)
- 81% of B2B companies use a blog as a content marketing tactic. (Source)
- According to Adweek, 81% of shoppers conduct online research before making purchases.
It’s clear from the above stats how important a blog is for your business, not only in the present time but also in the times to come.
Here are the 7 top reasons why Blogging is so important for your business:
#1. Drives traffic to your site.
#2. Establishes you as an expert in your industry.
#3. Boosts SEO.
#4. Helps you develop lasting relationships with existing and new customers.
#5. Creates opportunities for your visitors for sharing.
#6. Connects people to your brand.
#7. Helps You Collect Emails
#1. Drives Traffic To Your Site
When you create original, relevant, and quality content that’s informative or entertaining and gives value to your readers, you give them a reason to visit your site.
And if you post such content consistently, people start visiting your site regularly.
So, publishing more blog posts on your website gives you more opportunity to show up in search engines and thus drive more traffic to your site.
People can also find your website when you buy an email list and blast them or place paid ads. But these methods are expensive.
(Note: Buying an email list is illegal.)
On the other hand, blogging is a safe, easy, and inexpensive way to attract visitors to your site. The only investment with blogging is your time and effort.
According to HubSpot,
Companies that produced 16+ blog posts per month got almost 3.5 times more traffic than companies that produced between 0-4 monthly posts.
#2. Establishes You As An Expert In Your Industry
This is one of the biggest reasons why blogging is important for your business.
Whatever be the size of your business, creating consistently a helpful content that provides expert information and answers all the questions of your leads and customers will help you establish yourself as an expert in your industry.
So the key is,
Keep providing value by sharing high-quality, relevant, and fresh content keeping in mind the problems of your customers may have or the challenges they face.
Over time, your website will become a go-to resource in your niche for consistent and informative content.
This will help your consumers build trust, credibility, and confidence in your brand.
This will lead to higher customer conversion rates.
#3. Boosts SEO
Blogging improves your website’s SEO.
Search Engines favor fresh content.
And blogging is the most genuine and inexpensive way to regularly provide fresh content.
SEO is a practice of increasing the website’s chances of being ranked higher in search results.
Before writing your blog posts, make a list of keywords related to your business and use those keywords in your posts. This will help your customers find you more easily.
And when you create blog posts around those keywords consistently, you constantly provide the Search Engines with fresh content to index.
This increases the chances of your site getting ranked higher in SERPs.
Blogging is also a great platform for link building – one of the great SEO boosting factors.
When people read your high-quality content and find it helpful, they’ll more likely link back to your site.
And when you earn quality backlinks from high-quality websites, it will give additional credibility to your website.
You can also use your blog to build links within your own site.
For example, if you are writing a blog post on the topic “Why blogging is important for your business”, you can mention the links of other articles as well, such as,
“How to choose the blogging niche?”
This will help lower the bounce rate of your site and give signals to the Search Engines that yours is a relevant website.
Related: On-Page Search Engine Optimization
#4. Helps You Develop Lasting Relationships With Existing And New Customers
Another top reason why blogging is important for your business.
Blogging is a great source to engage with your existing as well as new customers.
When you succeed in making your website a source of information, you build trust with your audience.
Your customers get a feel about how much you care about them and give value to them.
This will help you deepen the relationship with your customers.
You can also enable the comments section to interact with your customers and get their feedback
If they have questions about the products or services of your business, you can respond to them directly on your site.
IMPORTANT! Respond to comments in a timely manner.
And once you solve their problems or give satisfactory answers to their questions, a positive connection will be built between you and your customers.
The best part?
Since website comments last longer than on other social sites, other customers also see the interactions.
They’ll appreciate that you care about your customers and chances are that they’ll recommend you in the future. They’ll spread the word for you.
This way you create a rapport between you and your customer, build trust and at the same time, gain insight into what your customers care about.
#5. Creates Opportunities For Visitors To Share
Creating opportunities for your audiences to share your blog with others is one of the most powerful reasons why blogging is important for your business.
With regular blogging, you always give your customers something new and fresh to share on their social networks.
And when they find your blog posts valuable and helpful, they’ll willingly link to your blog posts, email them to others, tweet them, or share them on other social channels.
You can also use social media to generate discussion and get the feedback from your readers on your blog posts.
It is free marketing but it has the potential to create exponential market growth.
So, without a blog, you’ll have nothing to promote on social platforms.
And you’ll miss a great opportunity to engage with more prospective customers.
Related: What Is Social Media Marketing?
#6. Connects People To Your Brand
Blogging provides a great platform to connect people to your brand.
It plays a great role in building brand awareness for your business.
When people read your blog posts, they can see the personal side of your business.
They can easily understand what kind of business you operate and what kind of products or services your business deals in.
You don’t need to put in any extra effort.
Blogging gives you the opportunity to highlight what makes your business different in a way that may not be possible through other marketing activities.
After reading the blog posts, people get a clear sense of your standards, the character of your business, your vision, and the personality of your business.
Blogging also helps build brand equity.
Brand equity refers to the value of a brand.
Yeah! By consistently creating useful content, you create strong brand equity.
And with strong brand equity, you start generating more revenue because consumers believe that a product with a well-known brand name is better than products with less-known names.
#7. Helps You Collect Emails
Collecting emails of interested prospects is also one of the greatest reasons why blogging is so important for your business.
You can do this simply by asking them to subscribe to your blog.
The emails thus collected can be used in Email marketing to promote your business. You can send special promotions and more communications.
Now, you are able to connect with your prospects more often.
The more you connect with your leads, the more touchpoints you have with them and the greater will be the chances of their converting.
These reasons make it quite clear that Blogging is one of the best platforms to increase your online presence.
Importance of Blogging is huge.
So, the most important tip is,
Create a worthy content – otherwise, who is going to read your blog post?
And create such content on a more consistent basis.
When you keep posting quality blog posts that touch all the pain points of your visitors and try to answer all those pain points, you can see for yourself the dramatic effect it will have on your marketing efforts.