Category: SEO

How To Optimize Your Content For Voice Search?

How To Optimize Your Content For Voice Search?

How to optimize your content for voice search?


People are using voice search way more than they used to.

They are using it via their smartphones, tabs, computers, or voice assistants like Siri (Apple), Alexa (Amazon), Google assistant (Google), and Cortana (Microsoft).

It’s getting bigger and bigger.

It’s gaining ground and has become so huge because of the following three reasons:

  • You can search for some information online even when you are busy or multitasking, or you are on the go and can’t type the text.


  • It takes more time in typing a query into a search bar than speaking it into your device. And you also get the answers to your voice search queries instantly.


  • According to Mary Meeker’s annual Internet Trends Report, since 2013, the voice recognition accuracy rate is now over 95%.


The following recent stats will make it clearer as to why voice search is on the rise:

  • According to a survey conducted by PwC, 71% of respondents said they would rather use a voice assistant than physically type to search for something online.


  • Google’s Mobile Voice Study says 55% of teens and 41% of adults use voice search more than once a day.


  • According to ComScore, by 2020, 50% of all the searches are expected to be voice search.


  • By 2019, 67 million voice-assisted devices will be used in the US. (AdWeek)


  • 72% of people who own a voice-activated speaker say their devices are often used as part of their daily routine. (Google)


  • Smart speaker shipments grew nearly 200% year on year in the third quarter of 2018. (Strategy Analytics)


So, there is no denying that as far as web search is concerned, voice search is the future.

And therefore optimizing your content for voice search does make sense. It’ll give you an edge over your competitors.

Here are the five essential tips on optimizing your content to make it voice search friendly:


#1.  Frequently Asked Questions (FAQs)


The keywords/phrases people use during voice search are different than the ones they use in text-based searches. Most of the queries in voice search are question-based.

So when you search for keywords, it should focus on questions referring to your products, services, and business.

And, the people generally ask complete questions during voice search unlike one or two-word queries in text-based searches.

For example,

Text-based: Italian restaurant.

Voice: Where is a good Italian restaurant near me?


Text-based: Next flight to New York.

Voice: When is the next flight to New York?


Text-based: Voice search optimization.

Voice: How to optimize content for voice search?


So, how to identify and answer the relevant questions?

Whenever people ask about your business, just pay attention to the words and phrases they use. They use the same words and phrases in their voice search.

Keep noting such phrases and questions. This will help you in creating content for your readers/customers. You can create content around the most important questions people ask about your business, products, or services.

This will increase the chances of ranking higher in search results.

You can either create a detailed FAQ page or a blog around long-tail keywords answering all the important questions people may have.

Long-tail keywords help you in creating a detailed and deeper answer to a specific question.

To get more ideas about long-tail keywords, tools like Answer The Public could be a great starting place.

And because the people are asking questions in a simple and conversational language, you should make sure that the content of your blog post has a conversational tone.

When you ask Google a question, its answer is usually short and concise.

According to Backlinko’s study, the typical voice search result is only 29 words in length.

So, don’t ramble. Just focus on short, clear, and concise answers.

You can also check out Story Base, or Serpstat Search Questions. These tools will help you pick some natural language phrases and find out what questions your visitors may ask.

Optimizing your existing content on your website is also important. Make sure that the content of your blog provides answers to all the relevant queries people may have regarding your business, products, and services.


#2.  Make Your Content Mobile-Friendly


For the voice search, people usually use their mobile devices.

Therefore it becomes very important for your site or blog to be mobile-friendly.

Also, since Google has released its mobile-first indexing, mobile friendliness could be a determining factor for ranking your site.

There are tools like Google’s Mobile-Friendly Test Tool to test if your site is mobile-friendly.


Google's mobile friendly test


After you test your website, you’ll get a message, “Page is mobile-friendly”.

And, if something needs to be fixed, Google will recommend all the necessary steps you need to take to fix them.

You can also optimize the content of your site for mobile by manually checking the layout of your content and taking some necessary steps to write mobile-friendly content:

  • The paragraphs should be shorter and make sure that there’s plenty of white space.


  • Divide the content of your blog posts into sub-headings and use numbered lists and bullet points.


  • Optimize the images for mobile.


  • The titles of your blog posts should be short because the mobile devices don’t have enough spaces. And shorter titles/headlines also get higher CTR.


  • The writing of your content should be of high quality. If you think that you are not good enough at writing quality content, you always the option to outsource it.


There are certain keywords that the users will use more often when searching via voice search on mobile than they would in traditional searches. People generally use the words “when”, “how”, “what”, “who” etc. in their voice search queries. So, you can use keywords built around these words.

Accelerated Mobile Pages or AMP can also prove to be helpful in making your site mobile-friendly. It takes care of the speed and readability of mobile optimized pages.


#3.  Use Structured Data


According to Tom Pratt, Director of Albert Road Consulting,

“Schema Markup is a form of microdata and is a shared project supported by all the major search engines. In simple terms, it is a piece of code which wraps a section of content on your website and identifies it to the search engines as containing specific subject or type of information. This makes it easily and quickly identifiable.”

Your visitors can’t see the schema markup language. It’s microdata; a piece of code that only search engines can read and understand.

But, why is microdata relevant to voice search?

Most of the time, people use voice search for local businesses. And they look for information such as an address, directions, operational hours, contact information and the likes.

Also, when you search for recipes, it shows pictures, ingredients, necessary steps, star rating, and calories. It shows these things only because structured or microdata language was used.

Though schema markup or structured data does not impact directly the page rankings, it still helps optimize your content for voice search. It does this by helping the search engines better understand the content of your site and how it should be ranked and categorized.


Your structured data pages shouldn’t be blocked using robots.txt files. Otherwise, your site’s traffic may drop which can result in the disappearance from ranking.

The Structured Data Testing Tool will help you to test your structured data if it’s working.


Google structured data testing tool


Depending on the type of content you are sharing, Google’s structured data markup helper will help find the code you need to add to your page.


#4.  Claim Your Google My Business Listing


Google my business


Most of the voice search queries focus on local search.

According to Bright Local’s key findings,

  • 58% of consumers used voice search to find information on a local business.


  • 46% of voice search users look for a local business on a daily basis.


According to Mary Meeker’s 2016 Internet trends report, voice search is three-times more likely to be locally based than text search.

So, you must optimize your site for local.

Users search for local business in two ways. For example,

  • Thai restaurant in Delhi.


  • Thai restaurant near me.


In the first case, Google will try to generate results from the content of your site. So to rank higher in SERPs, you need to optimize your content for local keywords.

But, in the second case, Google uses the Google My Business Listing information in its results. Google does this after determining the user’s location.

And, that’s the key reason to claim and optimize your Google My Business Listing.

How to optimize for Google My Business Listing?

You can consider the following important points for optimizing your Google My Business Listing:

  • To make your site more useful and relevant to your users, you should include all the current and accurate information in the listing, such as your name, address, and phone number (NAP), opening hours, etc.


  • Google My Business has also a very important feature – choose a business category.

You can use this feature to describe your business.

Always choose the right category. This can help you to connect to customers searching for the products or services your business deals in. This can also help your site in ranking higher for such queries in search results.


  • Don’t use a free Gmail account. Use business email associated with your domain.


  • In the introduction field, you have the opportunity to fully describe your products and services.


  • Uploading a few high-quality pictures of your business will make your listing persuasive and more attractive.


  • Finally, be consistent with your information. There shouldn’t be any difference in the information between your listing, your website, and any other local business directories.

If there’s even a slight difference, you may lose Google’s or other search engine’s confidence. This, in turn, will affect your local SEO and chances are that your business may disappear from search results.


#5.  Aim for Featured Snippets


According to ROAST digital agency’s Voice Search Ranking Report, up to 80% of answers in response to voice queries are drawn from the featured snippets.

Brian Dean’s study says that 40.7% of all the voice search answers came from a featured snippet.

What is a Featured Snippet, anyway?

It’s also referred to as answer box or position zero. It’s called position zero because of its location at the top of SERPs.

When you ask Google a question, you can notice that Google takes the answer to that question from a website and places it in a box on the top of page one of the search results. This box is a Featured Snippet.

For example, if you search, “What is on-page SEO?”, this is what you will see:


What is on-page SEO


So, aiming for the featured snippet becomes very important.


Google places only that answer in this box which it rates the best and considers reliable and helpful.

And when it comes to voice search, Google will read out the information from that box only.

So always focus on providing the quality, relevant, and well-optimized content. Only then can your site rank in voice search results and Google will take the answer from your site and display it in the featured snippet.

How to optimize your content to increase its chances of ranking as a featured snippet?

Following are the points you should pay attention to while optimizing your content for a featured snippet:

  • Your focus should be on ranking in the top 10.

According to Ahref’s study, 99.58% of featured snippets that Google features come from the pages that already rank in the top 10.


  • Use headings, bullet points, or numbered lists. This will make it easier for Google to extract the relevant and straight-to-the-point answers to the queries.


  • Try to answer “People also ask” questions in your content. More questions you cover in your content, greater will be the chances that Google displays your answers in featured snippets because the voice queries are question-based.


  • Page speed is also a critical ranking factor. The search engines like Google favor those websites which load the fastest.

According to Backlinko, the average voice search result page loads in 4.6 seconds (52% faster than the average page).

You can use the free tools like GTmetrix or Page Speed Insights to check the speed of your site.

The faster your site loads, the higher will it appear in SERPs and thus greater will be the chances that it appears in a featured snippet.




The most important thing is:

You have to stay relevant and competitive.

And to stay relevant and competitive, you have to adapt to the latest digital trends.

You can’t afford to ignore the potential of voice search.

Voice search will become more intelligent and accurate and its popularity will only keep growing in the coming years.

The best time to implement this technology into your marketing strategy is now.

If you don’t, chances are that you may be left trailing your rivals.

Follow these five tips on voice search optimization. This will help make your content stay on top in voice search results or get selected for featured snippets.






SEO Tools: 14 Most Essential Tools For 2019

SEO Tools: 14 Most Essential Tools For 2019

SEO Tools: 14 Most Essential Tools For 2019


More and more new websites come into existence every day. There are over 1.2 Billion websites worldwide.

And, driving a decent amount of traffic to your site is a real challenge.

Also, the Search Engines’ Algorithm changes constantly.

So, to keep up with the latest developments in SEO, you need to be well equipped with some of the good tools.

And, to work with SEO smartly, having the right tools in your arsenal is indispensable.

You cannot do SEO manually. Nobody can!

It’s crucial to have the right tool for a specific task.

In this article, we’ll be discussing the 14 most essential SEO tools which can help you in your SEO work to drive more traffic and rank higher in results pages.

And, the best part?

Most of the tools are free and easy to use.


#1. KWFinder:


An amazing tool for keyword search.

This tool can bring you perfect keyword ideas and is very easy to use.

It not only shows you information on the keyword that you were searching for but also gives you suggestions for related terms.

And those terms compare in terms of volume, CPC, difficulty, etc. to the term you originally looked at.


KWFinder-keyword research tool


Official Website:


#2. SEMRush:


SEMrush - marketing tool for digital marketing professionals


This tool is one of the favorite tools among SEO communities.

It’s an all-in-one SEO tool. You can easily compare your website to your competitors, find the exact keywords your competitors rank for, analyze your backlinks from other websites to your site and more.


SEMrush - marketing tool for digital marketing professionals


Official Website:


#3. Long Tail Pro:


Earlier, this tool was a downloadable application. But now it is cloud-based i.e., you can use it in your browser.

You don’t need to be an expert to use this tool. Once you start using it, you will get used to it very quickly.


LongTailPro - keyword search tool for long tail keywords


No matter what kind of website you are building, one of its features “Rank Value” could be very profitable for your website. You can find hundreds of low competition keywords.

Official Website:


#4. SEO Quake:


This is a free Chrome extension.

SEO Quake is an all-in-one SEO tool available. This tool can help you conduct SEO audit, examine internal and external links, compare domains and URLs and export all data into a file. You can easily download and share the data with your team.


Official Website:


#5. Ahrefs:


Ahrefs is the most favorite tool among the SEO community. It’s the best backlink and SEO analysis tool.

Using this tool, you can learn why your competitors rank higher and what exactly to do get an edge over them.

Ahrefs - best tool for backlink analysis

Four of its main tools are:

a) Site Explorer:  With this tool, you can search for traffic and backlink profile of your competitors.

Also, you can learn whether your competitors are doing paid search.

b) Keywords Explorer:  Just enter up to 10 “seed” keywords into Keywords Explorer and you get thousands of keyword suggestions. Using this tool you can also check the “keyword difficulty” score as it helps you to determine how hard it would be to rank in the top 10 search results.

c) Content Explorer:  This tool helps you find the most popular content for any topic or keywords. You can learn about the high-performing web pages for specific keywords.

d) Rank Tracker:  Using this tool you can monitor your site’s Google ranking over time on desktop and mobile. This helps you chart your performance against your competitors.

Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. Ahrefs will start tracking data and send you updates.

Official Website:


#6. Google Search Console:


It’s the best tool to monitor the performance of your website in Google search results. It helps to measure your site’s search traffic and fix issues if any.

All you need to do is submit your sitemaps and individual URLs for crawling. And your content is on the Google search results.

Why is this tool so important for an online marketer?

You can optimize your content by analyzing your site’s impressions, clicks, and position on Google Search.

Using one of its features “Mobile usability”, you can test and improve your site’s mobile usability.

More data, More power!

This tool is indispensable as far as SEO is concerned.

Official Website:


#7. Google Analytics:


According to Neil Patel, “Google Analytics is to the online marketer like air is to the human being. You can’t live without it”.

If you are into online marketing, you simply can’t ignore Google Analytics.

It gives you all the data you need to analyze for your business in one place.

You get to understand how people interact with your site. Thus, you know your customers deeply, so you will take proper actions to improve your content.

Official Website:


#8. Google Ads Keyword Planner:


This tool gives you a number of keyword ideas to build your campaigns.

How to find Keyword Planner?

Just log in to AdWords → Tools → Keyword Planner

How it works:

Google keyword planner

Google keyword planner

Official Website:


#9. Screaming Frog:


This tool is one of the most essential SEO auditing tools. You can crawl, analyze and perform site audits.

It saves time if you want to analyze the structure of a site. You can use this tool to crawl both small as well as large websites where checking manually every page would be literally impossible.

How to use the Screaming Frog SEO spider?

Just check out this video:



Free as well as paid versions are available. But with the free version, there are some limitations. With the free version, only 500 URLs can be crawled and you won’t have access to the configuration, saving of crawls, Google Analytics, Search Console and Link metrics integration.

Official Website:

Screaming Frog SEO Spider

#10. Majestic:


Majestic claims to be the planet’s largest Link Index database.

This tool is for almost all the online marketers, be it SEO professionals, Media Analysts, Entrepreneurs or Developers.



You can explore a domain or URL in a detailed manner using its Site Explorer tool.

Backlink history tool will give you the number of backlinks for specific domains, subdomains or URLs. This could be very helpful for SEO campaigns.

And, you can use its Search Explorer tool to generate a quick list of topical URLs matching your keyword.

Official Website:


#11. Buzzsumo:


This tool helps you analyze the content.

Just enter a topic or URL and it allows you to analyze the content that performs best for that topic or URL.


BuzzSumo - best tool for content marketing and seo campaigns


This tool could be of great help in your SEO campaign, content marketing, and social media marketing.

Content is the king.

And Buzzsumo helps you to develop smarter content strategies and find the key influencers to promote your content.

Official Website:


#12. Ubersuggest:


Ubersuggest - keyword suggestions tool


This is a free keyword tracking tool. Just enter the keyword and you have hundreds of suggestions.

Ubersuggest gives you almost all the relevant data on a specific keyword. It shows the volume, seasonality, CPC.

And, the best part?

Negative keywords are also there which may help you find the right keywords.

Official Website:


#13. GTmetrix:


This tool gives you a complete insight into how well your site loads.

And, it also gives you recommendations on what actions to take to optimize your site.

This is the best tool around to analyze your site’s speed and make it faster.


page loading speed performance report


Official Website:


#14. Responsive Design Checker:


Just enter a URL and this tool shows you how it looks on mobile, tablet and desktop.

As Google has made it mandatory for a site to be mobile-friendly, it is very important for your site to be responsive.

Responsive design checker


This tool even shows you how your site looks on most of the popular mobile devices (for example, iPhone X, Samsung Galaxy, Google Pixel, etc.) and various desktop resolutions.

If your website is responsive, Google improves the rankings in search results.

Official Website:


On-Page Search Engine Optimization

On-Page Search Engine Optimization

On-Page SEO: 12 step-by-step most important techniques

On-Page Search Engine Optimization:

The main focus of On-Page Search Engine Optimization is to rank higher and higher on Search Engines Results Pages(SERPs). The higher your pages rank on SERPs, more and more traffic your site will get.

SEO is divided into two categories:
1. On-Page SEO
2. Off-Page SEO

The process of optimizing the web page of your site to increase search ranking is called On-Page SEO. There are many factors you should pay attention to while optimizing your posts.

Off-Page SEO is all about acquiring backlinks which point to your website.

Here we shall focus on On-Page SEO.

On-Page SEO has the great potential to bring your post or website on the first page or even the first rank on the SERPs.

12 Most important On-Page SEO techniques you need to follow:

1. Page Title:

It’s the Page Title which helps the Search Engines and the readers to understand what the post is all about. Target keyword must be included in the Page Title. It should be unique and compelling. And the length should be between 50-60 characters. It should always come with the H1 tag. Here is an example:

Page Title - On Page SEO

Page Title has always been one of the most important factors of On-Page SEO.

2. URL Structure:

URL stands for Uniform Resource Locator.

According to Wikipedia, URL is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

A typical URL could have the form,

This includes a protocol(http), a hostname( and a file name(index.html).

The characters of the URL should be in the lower case and the words must be separated by hyphens. Its length should be kept under 100 characters.

Some good examples of URL are

3. Meta Description:

It appears below the Page Title. It gives the users a brief idea about the post. Sometimes, Meta Description could be the deciding factor for the users whether to click on your site or on the ones above or below. So try to include relevant, valuable and compelling information in the Meta Description.

Meta Description - On-Page SEO

4. Keyword:

You write your post to solve your readers’ problems. So you should be aware of the problems your blog is going to solve.

How to find Keywords to optimize your post?

You should go for those Keywords which have the most search volume and less competition. There are a number of tools you can use to do this research. Some important tools are:

Google Keyword Planner
MOZ’s Keyword Explorer

Keyword Density:

It’s very important to include relevant Keywords throughout the content but overuse should be avoided.

So, what exactly should be the Keyword density?

Keep the Keyword density somewhere around 1.5 – 2.0 percent. Use it once in the Title, once in the summary, once in the conclusion and use it only where using it makes sense.

Long-Tail Keywords:

With Long-Tail Keywords, competition is very low and you can rank it very easily.

LSI Keywords:

LSI stands for Latent Semantic Index. These Keywords are semantically(not necessarily synonymously) related to the target keywords. Search Engines use these keywords to determine page’s relevancy and quality.

To make sure you are using LSI Keywords, you can search the keyword in Google and scroll down the bottom where you will find “Searches Related to……”. On-Page SEO LSI keywordsIf you write long content then don’t bother about LSI Keywords. You will naturally use them in your content.

5. Title Modifiers:

Using Title Modifiers like “best”, “only”, “review”, “2018”, “checklist” could help your post rank higher for the Long Tail Keywords.

6. Quality Content:

According to Wikipedia, Content creation is the contribution of information to any media and most especially to digital media for an end-user / audience in specific contexts.

Someone has rightly said that Content is the King. You have to maintain the quality so that more and more users would love to go through your work, share it and spread the word.

How to write quality content?

Google wants to serve the best possible results to its users. That means you need to have content that’s worthy.

There are no hard and fast rules to create good content. But there are some tips and tricks you should keep in mind while writing your post:

a) Reader Friendly:

The reader comes first.


The content should be centered around the readers. That way you give more value to your readers which in turn makes it more valuable for the Search Engines to display on SERPs.

b) Length:

As per Backlinko analysis, the average first-page search result was 1890 words. Try to include all the information your readers need and at the same time, it shouldn’t be fluffy.

c) Structure:

Divide your blog into three categories – Introduction, Body, and Conclusion.

The introductory part is a key element to grab the user’s attention. So, this part of your content should be clear, concise, relevant and informative. This will make your post engaging and convince your visitors to stay on your website.

7. Heading Tags:

Never go for longer paragraphs. Divide your post into smaller sections and paragraphs. And make sure that the length of each paragraph is not more than five lines. This makes it easier for the users to read your post.

Your post needs to have a heading(H1) and sub-headings(H2, H3). H stands for heading.

H1 Tag:

This is the headline tag of your post. The Post Title should be wrapped in the H1 Tag and the subsequent tags in H2, H3 etc.

Always use headings hierarchically i.e., first the heading tag <H1>, then <H2>, and then <H3>, <H4> etc.

This makes it easier for Search Engines to determine what’s important in your post.

8. Internal Linking:

Internal Linking is all about linking to pages within your own website. This makes the users find all of your content by navigating around your site and thus spending more time on your blog. And it also helps the Search Engine to properly crawl your website.

But be careful while interlinking and avoid overdoing it. The best idea could be linking to 2 – 4 older posts while publishing a new one.

9. External Linking:

Outbound links tell the Search Engine that your post has quality information. To get more traffic, using outbound links could be the easiest White Hat SEO technique.

But while linking, always try to link to authority websites.

10. Image Optimization:

To get the attention of visitors, using images is very important. This will help make your post more focused and engaging. Images also give another clue to users and Search Engines what your post is all about.

So, how to optimize image?

• Include the target keyword in the image file name and the Alt Text.
• Images should be compressed. Large images decrease the site speed which in turn will decrease the ranking in Search Engine.

11. Mobile Friendliness:

In this smartphone era, if your site is not mobile friendly, then you are taking chances. Because over 60 percent of online searches are done on mobile devices. Also, Google has over 90 percent market share on mobile devices.

Make your site mobile friendly. Otherwise, you may lose more than half of your potential traffic.

To check if your site is mobile friendly or not, go to the link

and enter your domain name.

If it’s not mobile friendly, fix the problem, if any.

Note: In 2015, Google started penalizing those sites which were not mobile friendly.

12. Page Loading Speed:

Google has stated time and again that Page Loading Speed is also one of the important SEO ranking factors. According to MunchWeb study, you may lose 75 percent of your users if your site takes longer than 4 seconds to load.

You can use to check Page Loading Speed of your site just by entering URL:

On-Page SEO: Page Loading Speed

How to optimize loading speed?

You may follow the following tips to increase the Page Loading Speed:

Image Optimization Compress the images. Larger images decrease the site speed.

Don’t use a large number of plugins Using a large number of plugins may also be one of the causes of low site speed. It’s always advisable to install only those plugins which help make your site user as well as Search Engine friendly.

Switch to faster hosting If the Page Loading Speed is low even after image optimization and uninstalling irrelevant plugins, then switch to a faster-hosting service provider (Recommended: Siteground or Bluehost).

On-Page SEO Checklist:

• Google loves the sites that are informative and engaging. Always go for long content and create a content that is user as well as Search Engine friendly. You can beautify your content by using Bold, Italics and CSS.

• Make sure that you include a keyword in Title, First paragraph, Image file name, and Alt Text.

• Images should be optimized before uploading. (like compressing and resizing)

• Create Meta Title and Meta description.

• Use Internal Links to related articles.

• Use Outbound Links but always try to link to authority websites.

• Page Loading Speed should be optimized.

• Make sure your website is mobile friendly.

We cannot say that On-Page SEO techniques are some tricks to get more traffic, but it has great potential to get your site on the first page or even the first spot of Search Engine Results Pages.




Let’s Connect

Let’s Connect

Let’s Connect