Category: DIGITAL MARKETING

Free Online Digital Marketing Courses

Free Online Digital Marketing Courses

9 Best free online courses for digital marketers

 

Digital Marketing courses are critical for working professionals as well as entrepreneurs. These skills keep you on par with your competitors and help you be better at your job.

And, here’s the good news:

You can learn Digital Marketing skills for free.

Yes, dear readers, you heard it right.

There are plenty of free online Digital Marketing courses available. You can take these courses to learn varied skills you need to be considered a professional digital marketer.

Related: What is Digital Marketing? 10 Most common channels of Digital Marketing.

But the question is,

With hundreds of free online courses available, which one should you take that can boost your digital marketing knowledge and skills?

That’s why I have made a list of 9 best free online courses for Digital Marketers so that you don’t end up wasting your valuable time searching on the web.

And best of all,

Most of them offer free certifications, too.

 

#1. Content Marketing Certification – HubSpot Academy

 

Content Marketing Certification Course - HubSpot Academy

Topic: Content Marketing

Lessons: 11 (32 videos)

Quizzes: 11

Duration: 4 Hours 1 Minute

Instructors: Justin Champion, Lindsay Thibeault, Guillaume Delloue, Joe Del Bene, Carey Lenehan, Jami Oetting, Kit Lyman, Jorie Munroe, Sujan Patel

Content is an indispensable part of digital marketing. It helps you communicate with the audiences and stimulate interest in them for your products or services.

HubSpot offers a free certification course in Content Marketing. This course helps you learn all the important aspects of Content Marketing like storytelling, content creation, repurposing, and promotion.

You’ll be able to produce effective and engaging content on a consistent basis. This will help you grow your business and your career.

You need to sign up to access this course. Upon completion of the course, you have to take an exam which consists of 60 multiple type questions.

And after passing the exam, you’ll be provided a certificate which will be valid for 25 months.

Official Website: https://academy.hubspot.com/courses/content-marketing

 

#2. PPC University – Wordstream

 

PPC University - Wordstream

Topic: PPC (Search Engine Marketing)

Level: Beginner (PPC101), Intermediate (PPC 102), Advanced (PPC Advanced)

PPC University is a free online learning resource created by PPC experts (including Larry Kim) at Wordstream.

The course helps you in learning PPC or Pay-Per-Click (also known as Search Engine Marketing) and digital marketing skills.

The course has three different levels – as a beginner, you can start with PPC 101 and then move onto PPC 102 and Advanced PPC.

PPC 101 is downloadable.

Also,

It offers a number of webinars and downloadable whitepapers which will help you enhance your digital marketing skill.

Note: The course is mostly text-based. It doesn’t feature videos.

Official Website: https://www.wordstream.com/learn

 

#3. Fundamentals of Digital Marketing – Google Digital Garage

 

Fundamentals of digital marketing - Google digital garage

Topic: Digital Marketing

Modules: 26

Duration: 40 Hours

Level: Beginners

This is a free course for beginners to learn the fundamentals of Digital Marketing.

The lesson covers 26 modules.

Most importantly,

All the modules are created by Google trainers themselves.

You can complete all the 26 modules on its bite-sized video-tutorials with unlimited access. And, after passing the final 40-question exam, you’ll be provided a certificate which is downloadable. You can use this certificate in your CV or in your LinkedIn profile.

What you’ll learn:

  • Analytics and Data insights
  • Business strategy
  • Content marketing
  • Display advertising
  • E-commerce
  • Email marketing
  • Local marketing
  • Mobile marketing
  • SEO, SEM
  • Social media
  • Web optimization

A whopping 300,000+ people are already developing and improving their careers after passing this certification from Google.

Official Website: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

 

#4. Google Academy for Ads

 

Google Academy for Ads

Topic: Display and Search Ads

The training offered by Academy for Ads is available free of cost to anyone looking to learn more about Google’s Ad products.

Whether you’re a beginner, a small business owner, or an advertising veteran, this course can be very helpful in developing your advertising knowledge.

And the best part?

It’s available at no cost.

The training covers Programmatic Ads, AdWords, DoubleClick, and Video Ads.

One of the best things about this academy is that you can access the training on any device, and at your own pace.

Google has organized the courses into Learning Paths. After taking an assessment from a Learning Path, you can earn an achievement when you pass the assessment.

IMPORTANT! Academy for Ads achievements isn’t connected to certification.

Official Website: https://landing.google.com/academyforads/#?modal_active=none

 

#5. Social Marketing Training – Hootsuite Academy

 

Social marketing training - Hootsuite academy

Topic: Social Media Marketing

Level: Beginner, Intermediate

Duration: 6 Hours

This free course by Hootsuite Academy has been designed and produced in consultation with social media marketing strategists and practitioners.

By taking this course, you’ll learn

  • How business and professionals engage in social networks to accomplish their objectives.
  • How to optimize your profiles for different social networks.
  • Everything from A to Z about social media strategy. You can learn about setting goals, objectives, KPIs, and Tactics, budgeting, defining brand persona and voice for social channels, content marketing in a social context, etc.
  • How to grow a following of relevant and interested people and the fundamentals of social advertising.

IMPORTANT! Certification is optional but it’s not free. After completing the course, you need to take their exam to earn your official certification. The price is $199.

Official Website: https://education.hootsuite.com/courses/social-marketing-education

 

#6. Diploma in E-Business – Alison

 

Diploma in E-Business -Alison

Topic: Diploma in E-Business

Modules: 15

Duration: 6 – 10 Hours

Publisher: Google

E-Business skills will help you design, amend, or monitor any website. With the help of this skill, you can make your business more profitable and you more employable.

This free E-Business course will help you build an online marketing plan.

You can improve your website landing page to increase the conversion rate. You’ll also be able to get your website found on a Google and a local search.

What you’ll learn

  • How to use Google Analytics, Google AdWords, Google Adsense, and Google Search Console.
  • How to write ads, choose the right keywords, and how to budget for your online advertising.
  • Digital measurement concepts and analysis techniques.
  • How to analyze revenue metrics and custom reporting.

You need to achieve 80% or higher in each course assessment to successfully complete this diploma course. After completion, you have the option to acquire official certification.

Official Website: https://alison.com/course/diploma-in-e-business

 

#7. Inbound Digital Marketing Course – HubSpot Academy

Inbound Digital Marketing Course - HubSpot Academy

Topic: Inbound Marketing

Lessons: 6

Quizzes: 4

Duration: 1 Hour 54 Minutes

Instructors: Jorie Munroe, Kyle Jepson, Courtney Sembler

A free certification course by HubSpot, here you’ll learn the fundamentals of Inbound Marketing. It teaches you how to run a successful inbound business, from marketing to sales to services.

What you’ll learn

  • The course covers all the basics of Inbound Marketing – SEO, Landing Pages, blogging, lead nurturing, conversion optimization, content marketing, email marketing, sales funnels, and social media.
  • How to grow your business with a flywheel model.
  • Creating company purpose, setting goals for your business, and creating buyer personas.
  • How to develop the buyer’s journey for your business.

After the exam, you get an official certificate and a badge which you can use in your CV or LinkedIn profile.

Official Website: https://academy.hubspot.com/courses/inbound

 

#8. Email Marketing Course – HubSpot Academy

 

Email Marketing Course - HubSpot Academy

Topic: Email Marketing

Lessons: 9 (27 videos)

Duration: 3 Hours 15 Minutes

Instructor: Courtney Sembler

This is another free certification course by HubSpot Academy. This helps you master the fundamentals of Email Marketing. You can also develop an effective Email Marketing strategy.

What you’ll learn

  • How to create a content management and segmentation strategy.
  • Creating high-performing email and its deliverability.
  • How to outline the design and analyze your marketing emails.
  • How to develop relationships with lead nurturing.

Official Website: https://academy.hubspot.com/courses/email-marketing

 

#9. Digital Marketing – eMarketing Institute

 

Digital Marketing - eMarketing Institute

Topic: Digital Marketing

Resources: E-books

Level: Beginner

eMarketing Institute was founded in 2014 by Thomas Jaskov. It offers 100% free certifications and free e-books in 10 segments of digital marketing. With every segment, you get more than 150-pages of absolutely free course materials.

You can sign up for the following 10 free digital marketing courses:

  • Affiliate Marketing course and certification
  • Blogging course and certification
  • Content Marketing course and certification
  • E-commerce course and certification
  • Email Marketing course and certification
  • Online Marketing course and certification
  • Search Engine Marketing course and certification
  • SEO certification course
  • Social Media Marketing course and certification
  • Web Analytics course and certification

Official Website: https://www.emarketinginstitute.org/free-courses/

 

Now, over to you

 

Digital Marketing is an ever-changing field.

These courses will help you stay on top of digital trends and technologies, absolutely free of charge.

Most of them are self-paced learning courses and you can work on your own schedule.

What digital marketing skills are you going to learn or improve?

What other free online digital marketing courses would you like to recommend?

Do let me know in the comments section.

 

 

 

Top 11 Digital Marketing Training Institutes in Delhi

Top 11 Digital Marketing Training Institutes in Delhi

Top 11 Digital Marketing Training Institutes in Delhi

 

You’re looking for the best Digital Marketing Training Institutes in Delhi that provide courses with certifications at an affordable fee, and also with 100% placement, right?

But, as the market is full of training institutes that commit quality training programs, finding the best one is never an easy task.

So many institutes offering so many courses at different prices!

You just fail to decide which one to join.

So, to help you clear your doubts, I’ve come up with the list of 11 best and top Digital Marketing Training Institutes in Delhi-NCR.

 

Related Article: What is Digital Marketing? 10 Most Common Channels of Digital Marketing.

 

#1. Digiperform

 

Having trained over 18000 fresh graduates, professionals, and entrepreneurs in 40+ centers, Digiperform was founded by Manu Jolly, a serial entrepreneur and Vaibhav Vats, a digital savant.

It has also received Gold category status by WCRC (World Counselling and Research Corporation) for the curriculum, certification, and 24/7 LMS.

With headquarter in Noida, it has over 10 other centers in Delhi-NCR region – South Delhi, Connaught Place, Nirman Vihar, Pitampura, Gurugram (Sikanderpur), Gurugram sector-14, etc.

Courses Available:

    • dcDME (For beginners)
    • dcDMC (For anyone looking to understand and implement A-Z of Digital Marketing)

Course Type: Classroom

Course Content: Graphics Designing, Video Marketing, SEO, Google AdWords, Emai Marketing, Social Media Optimization, etc.

Course Duration:

    • For dcDME – 1-2 Months
    • For dcDMC – 3-5 Months

Address: A-31, Infraline Energy, Sector 3, Noida, Uttar Pradesh – 201301

Contact No.: +91-8527611500

Email ID: [email protected]

Official Website: https://digiperform.com/

 

#2. Simply Digital

 

An initiative by IIT-IIM alumni, Simply Digital came into existence in 2015. It’s one of the leading institutes of Delhi-NCR offering courses in Digital Marketing. It has highly qualified faculty members from the likes of IIT and IIM who provide customized digital marketing programs.

They also conduct Corporate Workshops, Institution Workshops, Free Workshops, SME Workshops, Senior Citizen Workshop, Women’s Workshop, and Kids’ Workshop.

Course Type: Classroom & Online

Course Content: SEO, PPC Advertising and Google AdWords, Social Media Marketing, Google Analytics, Content marketing, etc.

Modules:   16

Address: 97/1, 1st Floor, Above CCD, Adhchini, New Delhi – 110017

Contact Nos.: +91-7827068882, +91-8375923761

Email ID: [email protected]

Official Website: https://www.simplydigital.in/

 

#3. Edupristine

 

Established in 2008, Edupristine provides training in various disciplines such as Analytics, Accounting, Finance, Healthcare, and Marketing.

In Digital Marketing, it has 100+ hours of the program given by the best of the industry trainers.

They also give training in soft skills to improve the students’ communication skills, presentation skills, business etiquettes, interview skills, public speaking, etc.

And after that, they help students in their placement. They share their profiles with recruiters and schedule interviews for jobs and internships.

Besides Delhi center, it also has centers in Pune, Mumbai, Bangalore, and Hyderabad.

Course Type: Classroom & Online

Course Content: SEO, SEM – PPC Marketing, Social Media Marketing, Funnel Marketing, and Growth Hacking, Analytics, Soft Skill Training, etc.

Modules: 25+

Course Duration: 100+ Hours

Address: #44, 1st and 3rd Floor, Regal Cinema Complex, Outer Circle, Connaught Place, Next to Madame Tussauds, New Delhi – 110001

Contact No.: 1800 200 5835

Email ID: [email protected]

Official Website: https://www.edupristine.com/

 

#4. HiAim

 

One of the leading Digital Marketing Training Institutes of Delhi, HiAim is an ISO 9001:2008 certified Digital Marketing Institute. Since 2013, it has trained 1000+ professionals through its digital marketing training programs with 100% job assistance. It offers 9 certifications in Digital Marketing and also provides preparations for Google certifications.

Course Type: Classroom

Course Content: Website Planning and Designing, SEO, SEM, SMO, Affiliate Marketing, Web Analytics, Video Marketing, WordPress/Blogging, etc.

Modules: 18

Branches in Delhi: Peeragarhi, South Delhi, Khanpur, Badarpur

Address: Building No. 2922/44, Beadon Pura, Block 12D, Saraswati Marg, Karol Bagh, New Delhi – 110005

Contact No.: +91-9212014014

Email ID: [email protected]

Official Website: https://www.hiaim.co/

 

#5. Delhi Technology Institute

 

Having trained more than 8000 professionals with 100% job assistance, it was founded in 2016 by Anup Prasad, India’s leading Digital Marketer. It has highly qualified and experienced trainers.

DTI provides 128+ training hours, 100+ hours for Practical & Assignments and 60+ hours for Case Study & Projects. It offers 10+ Industry Certifications.

Course Name: Advanced Digital Marketing Certification

Course Type: Classroom

Course Content: SEO, SEM, SMO, SMM, Content Marketing, Web Analytics, etc.

Course Duration: 3-4 Months

Modules: 20+

Rating: 4.9/5 by Google

Address:

    • Janakpuri Branch

         #610, 7th Floor, Westend Mall, Janakpuri West, New Delhi – 110058 (Near Janakpuri West Metro Station)

    • Saket Branch

         #137, 1st Floor, Said-UL- Ajab, Saket, New Delhi -110030 (Near Saket Metro Station)

Contact Nos.: 011-42015512, 011-4201552, +91-9667065916

Email ID: [email protected]

Official Website: https://www.digitaltechnology.institute/

 

#6. Delhi Courses

 

Established in 2008, Delhi Courses provides training on Digital Marketing, Website Designing, Website Development, Ethical Hacking, Stock Market, and many more.

In 150+ batches, they have trained more than 1200 students and have gained a rating of 8.5 out of 10 from their students.

With the head office in Shakarpur, they also have their branches in Pitampura, Dwarka, Lajpat Nagar, Gurugram, Ghaziabad, Noida, Greater Noida, and Faridabad.

Course Name: Advanced Digital Marketing Course

Course Type: Classroom & Online

Course Content: Web Design & Development, Advanced SEO, SEM, SMO, Content Writing and Marketing, Professional Blogging, etc.

Modules: 60

Course Fee: INR 30,000

Address: 404, Chhabra Complex, Building 8, Patparganj Road, Veer Savarkar Block, Shakarpur, East Delhi, Delhi – 110092

Contact Nos.:  +91-9990716846, +91-9990128280

Email ID: [email protected]

Official Website: https://delhicourses.in/

 

#7. Digital Vidya

 

Founded in 2009 by Pradeep Chopra and Kapil Nakra, Digital Vidya is Asia’s leading Digital Marketing and Data Science training company. Besides Digital Marketing Mastery Course, it also offers a Specialised Digital Marketing Course and Data Analytics Certification Courses.

Course Type: Online

Course Duration:

    • Fast track training – 4 months
    • Regular track training – 7 months

Course Content: SEO, SEM – Google AdWords, SMM, Email Marketing, Facebook Marketing, Inbound Marketing, Web Analytics, etc.

Modules: 44

Course Fee: INR 49,900 + GST @18%

(Note: There’s a 100% money back within 24 hours after 1st Session if you don’t like their online digital marketing course.)

Address: 1001, 10th Floor, Tower – 1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura, New Delhi – 110034

Email ID: [email protected]

Official Website: https://www.digitalvidya.com/

 

#8. Delhi School of Internet Marketing (DSIM)

 

It’s one of India’s leading internet marketing training providers for Corporate, Professionals, Entrepreneurs, and Students.

Having trained 23,124+ professionals around the globe, with 820+ batches, and the rating of 8.7 given by its trainees, it offers comprehensive training in Digital Marketing. And it also provides placement assistance to its trainees.

Besides centers in Delhi-NCR, it also has centers in Hyderabad, Bangalore, Pune, Jaipur, Indore, and Kolkata.

Course Name: Masters in Digital Marketing

Course Type: Classroom & Online

Course Content: SEO, Email Marketing, Facebook Ads, Affiliate Marketing, Website Planning and Creation, SMM, Google Ads, Analytics, etc.

Modules: 36

Course Fee: INR 66,450 + GST @18% (EMIs also available)

Centres in Delhi-NCR: Malviya Nagar, Paschim Vihar, Preet Vihar, Pusa Road, Jawahar Nagar, Noida, Gurugram, Ghaziabad

Address: Corporate Office

              Plot No. 174, 2nd Floor, Udyog Vihar Phase I, Gurugram, Haryana -122016

Contact: +91-8800290309

Email ID: [email protected]

Official Website: https://dsim.in/

 

#9. NIIT

 

Set up in 1981, NIIT is a leading Skills and Talent Development Corporation offering training and development solutions to individuals, enterprises, and institutions in over 40 countries.

In 2012, it launched a Professional Diploma in Digital Marketing in partnership with the Digital Marketing Institute (Ireland).

This program is developed by the world’s most leading digital companies and is recognized in 25+ countries.

Course Name: Professional Diploma in Digital Marketing

Course Type: Classroom & Online

Courses Available:

    •  Email Marketing

          Modules – 2

          Duration – 22 hours

          Fee – INR 3850

    •  SEO, SEM, and Google Certifications Preparation

          Modules – 4

          Duration – 50 hours

          Fee – INR 8750

    •  Social Media Marketing

          Modules – 3

          Duration – 38 hours

          Fee – INR 7000

Centers in Delhi: Rajouri Garden, Connaught Place, Janakpuri, Najafgarh, Palam Road, Peeragarhi, Preet Vihar, South Ex.

Contact No.: 1800 3000 6448

Official Website: https://www.niit.com/india/

 

#10. Avyud Academy

 

For the learners of Digital Marketing, there are different types of services available at Avyud Academy like Corporate Training, Professional Certification, Skill India Learning, Digital India Learning, Assignments and Projects, and Corporate Social Responsibility.

The Course Content is specially designed for beginners.

Its Faculty Members include Google certified industry experts and tech-savvy entrepreneurs. They also provide lifetime placement assistance to their trainers.

Course Name: Advanced Digital Marketing Course

Course Type: Classroom & Online

Course Content: Digital Marketing Fundamentals, SEO, SMO, Online Advertising and PPC, CMS, and E-commerce

Modules: 8

Address: Avyud Academy Private Limited, 92-F, 3rd Floor, Hanuman Mandir Market, Munirka, New Delhi – 110067

Contact No.: +91-8882299111, +91-11-40254755

Email ID: [email protected]

Official Website: https://www.avyud.com/

 

#11. Manipal Prolearn

 

A part of Manipal Global Education Services, Manipal Prolearn is a leading professional learning platform, having trained 90,000+ professionals in 100+ industry-recognized courses. It offers a variety of professional courses in Data Science, Digital Marketing, Technology, Management, and Finance domains.

It has partnered with 20+ knowledge partners (like Google, EY, AWS, Genpact, etc.) to create quality courses which could add value to the certifications.

Courses Available in Digital Marketing:

    • PG Certificate Program in Digital Marketing

Course Type – Instructor-led

Duration – 200 days

Course Fee – INR 94,000

    • Certificate Program in Mobile Marketing

Course Type – Online

Duration – 60 days

Course Fee – INR 11,800

    • Digital Marketing Professional Program in association with Google

Course Type – Classroom

Duration – 185 days

Course Fee – INR 30,000

    • Certificate Program in Affiliate Marketing

Course Type – Online

Duration – 90 days

Course Fee – INR 11,800

    • Certificate Program in UX/UI

Course Type – Instructor-led

Duration – 90 days

Course Fee – INR 19,667

    • Google Analytics and Tag Manager

Course Type – Online

Duration – 75 days

Course Fee – INR 11,800

    • Digital Marketing Certification

Course Type – Online

Duration – 78 days

Course Fee – INR 6300

    • Certificate in Digital Marketing Strategy

Course Type – Classroom

Duration – 100+ hours

Course Fee – INR 59,000

(Note: They have free starting course for all the courses.)

Contact No.: 1800 1035 941

Email ID: [email protected]

Official Website: https://www.manipalprolearn.com/

 

Conclusion:

 

Delhi has emerged as a hub for Digital Marketing and if you search for “Digital Marketing Training Institutes in Delhi” on Google, it shows an endless number of institutes offering training programs in digital marketing.

So, I’ve tried to shortlist the best and the top 11 Digital Marketing Training Institutes in Delhi-NCR.

Most of these institutes provide Classroom as well as Online-courses.

Digiperform and Delhi Training Institute offer only Classroom-course while Digital Vidya offers only Online-course.

Now, you’ve to decide which one suits your needs best keeping in mind the course you want to join, the location of the institute, the fee structure, and the placement assistance the institutes provide.

 

 

 

 

 

 

 

 

What is Digital Marketing? 10 Most Common Channels of Digital Marketing

What is Digital Marketing? 10 Most Common Channels of Digital Marketing

DIGITAL MARKETING

Digital Marketing

We live in a Digital World and to stay competitive in this digital world, your business must have an impressive and solid presence in the digital space.

What is Digital Marketing?

Definition:

Wikipedia defines Digital Marketing as,

The marketing of products or services using digital technologies mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing is the marketing of products or services using the internet as well as non-internet channels.

More simply, we can say that any form of marketing that involves digital devices is called Digital Marketing.

The marketing methods such as Search Engine Optimization(SEO), Search Engine Marketing(SEM), Content Marketing, E-commerce Marketing, Social Media Marketing, Email Marketing, E-books etc., they all strictly occur online.

And the non-internet channels that provide digital media may include Mobile Phones(SMS & MMS), Callback and On-hold Mobile Ringtones, Digital Television, Radio Channels etc.

 

Why Digital Marketing?

Digital Marketing is the future of marketing and the best part, it is cheaper than the traditional methods of marketing.

Traditional methods of marketing like Billboards and outdoor advertising aren’t as effective as it used to be. We can’t say they’re dead but these mediums have also adapted to current technologies.

A study by Ignite Visibility reveals some key findings in how marketers will shift marketing dollars through 2021. It says that the majority of the marketers will be shifting more and more of their marketing budget to digital. According to its study,

Businesses under 1 million invest the most in social media, while businesses between 1 and 5 million invest the most in search engine optimization. Businesses between 5 and 10 million invest most in online advertising, between 10 and 20 million invest most in email marketing, and those in the 20 to 50 million and 50+ million range invest evenly between all channels.

The Pew Research Center survey conducted in January 2018 says that 26% of American adults go online “almost constantly”, up from 21% in 2015. An increase of 5% in just three years.

According to Wikipedia, as of June 2018, 55.1% of the world’s population has internet access.

And, as more and more people are acquiring smartphones, the percentage of people going online will only go up from here.

We can say that people are spending and will spend most of their time on the internet.

So, it makes sense to target your audience where they are spending most of their time – the internet.

Also, the way people shop and buy any products or services has also changed.

Before making purchases, they want to get all the information about the products and services.

With the digital revolution, this has become very simple.

Now, they can get all the information about anything at the touch of a button.

 

Types of Digital Marketing:

As a Digital Marketer, your main objective is to find the medium of advertising that may give maximum two-way communication and a better overall Return on Investment (ROI).

The term Digital Marketing itself covers a wide range of marketing activities.

There are a number of ways you can use Digital Marketing to benefit your marketing efforts.

 

Here, we shall focus on the most common channels of Digital Marketing:

 

  • Search Engine Optimization (SEO):

 

It is also often referred to as “natural”, “organic” or “earned” results.

You need to attract visitors to your site when they search for products, services or information related to your business.

SEO helps in getting your pages at the top of the Search Engines Results Pages for a specific set of keywords.

The higher your pages rank on SERPs, the more visitors your site will receive. You can then convert those visitors into customers.

Search Engine Optimization is of two categories – On-page SEO and Off-page SEO.

On-page SEO refers to optimizing the web page of your site to increase search rankings.

There are many techniques of On-page SEO. The most important ones are – creating valuable and engaging content, internal and external linking, image optimization, mobile friendliness etc.

Off-page SEO refers to the actions you take outside of your website, like acquiring backlinks, social media marketing etc.

 

  • Search Engine Marketing (SEM):

 

In this form of marketing, you try to promote your business by driving traffic to your site primarily through paid advertising.

You have to purchase advertisement space that appears on the top or side of a Search Engines Results Pages (SERPs).

One example of SEM is Pay-Per-Click or PPC.

The search engine company charges you a fee for including your website in their SERPs. And, you got to pay each time your ad is clicked.

There are also some other channels where you can use PPC – the popular ones are Facebook’s Paid Ads, Twitter’s Promoted Tweets and LinkedIn’s Sponsored Messages.

 

  • Content Marketing:

 

It involves the creation of content for a targeted audience and sharing it online in the form of blog, video or social media post.

In 1996, Bill Gates wrote an essay titled “Content is King”. He said that content is where the real money will be made on the internet.

You should always create content keeping in mind your audience. Creating a valuable, relevant and engaging content may help you attract prospects and transform them into customers.

James O’Brien of Contently wrote on Mashable,

“The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.”

The formats in which you may present your content may include news, videos, email newsletters, white papers, e-books, infographics, podcasts, blogs, question and answer articles, content for microblogging and social media sites etc.

 

  • Social Media Marketing:

 

In this form of marketing, you promote your products or services using social media platforms like Facebook, Instagram, Twitter, Google+, Pinterest, LinkedIn, Snapchat etc.

You have to create quality content and customize it for different social media channels.

Social media platforms are good mediums to get your site more and more exposure.

Remember that if you make relevant and engaging content, it will be liked and shared by your social networks. This way your site will get good exposure.

You can interact with your consumers and gain valuable feedback. With the help of their feedback, you can improve your products or services.

A good Social Media Marketing strategy could be to engage with your networks on a daily basis – two to three times a day.

 

  • Email Marketing:

 

We have been using Emails for over two decades now. Being cheaper and faster in comparison to other forms of Digital Marketing, Email Marketing is very popular with companies.

Email Marketing is all about sending emails to your potential customers to promote your content, events, and discounts.

In other words, when you use an email to send a commercial message to a potential or current customer, that is Email Marketing.

There are many types of emails you can use in your Email Marketing campaign.

For example, subscription newsletters, welcome emails, follow-up emails, purchase or order confirmation emails, order status emails, special offer emails, product catalog emails etc.

 

  • Affiliate Marketing:

 

A type of performance-based marketing, Affiliate Marketing is the most lucrative way to earn money online.

As an Affiliate, you get commission by promoting merchant’s products or services on your website.

You can also get help from Affiliate Network which acts as an intermediary between Merchants and Affiliates. With Affiliate Networks, you have the opportunity to connect with different merchants and diversify the commission you make. You can also connect with other affiliates and cross promote your products.

Affiliate Marketing is a win-win for the merchants as well as the affiliates.

The Merchants sell the products as well as reach the potential customers. The Affiliates get commission by recommending their products to their site visitors.

 

  • Mobile Marketing:

 

According to GSM intelligence report, Number of mobile subscribers worldwide has hit 5 Billion. This means that more than two-thirds of the world’s population is now connected to a mobile service.

Also, mobile devices are becoming an integral part of people’s lives. They usually keep their mobile devices in their pockets or next to their beds.

So, it becomes very important that you focus on Mobile Marketing.

And most importantly,

There are some types of marketing using a mobile device that you can’t do with the above-mentioned marketing tactics.

For instance, SMS Marketing. SMS stands for Short Message Service. SMS messages reach the recipients quickly, with an open rate of 98% and are read within 3 minutes.

 

  • Marketing Automation:

 

It refers to the software that is designed for marketing departments and organizations to automate their marketing tasks and workflows.

You can use marketing automation to plan, coordinate, manage and measure all of your marketing campaigns.

This helps you automate several repetitive tasks such as email newsletters, lead generation, lead nurturing and lead scoring, retention, social media post scheduling, updating your contact list etc.

 

  • Viral Marketing:

 

Suppose you are creative enough and make a funny, trendy and unique post. And the people highly appreciate, like and share that post, i.e., your post goes viral. Then this marketing strategy is called Viral Marketing.

Viral Marketing may take any of the forms. These may include email messages, e-books, video clips, images, web pages or text messages.

It is a fantastic way to brand your website and drive massive traffic to your site.

And the best part,

You can do this by spending little time and money on your marketing communication.

 

  • Inbound Marketing:

 

It refers to a technique of drawing visitors and potential customers to your blog or website. This you can do by using a combination of online marketing strategies – most commonly Content Marketing, Social Media Marketing, SEO, SEM, and Branding.

According to Wikipedia, in the Inbound Marketing process, there are four main steps: Attract, Convert, Close and Delight.

First, you attract your potential customers to your blog or website with the help of relevant and useful content.

Once they arrive on your blog or site, you try to convert them into prospects. You just need to ask them for their emails in exchange for something valuable like an e-book or a tutorial video.

You can close your prospects, i.e., convert them into customers using some tools like Call-to-Action, CRM (Customer Relationship Management) or nurturing automation.

And finally, you have to delight your customers by continuing providing valuable and relevant contents.

 

Offline Digital Marketing:

 

To complete your Digital Marketing strategy, Offline Digital Marketing can’t be dispensed with.

There are four most common types of Offline Digital Marketing – Enhanced Offline Marketing, Radio Marketing, Television Marketing, and Phone Marketing.

In Enhanced Offline Marketing, electronic devices are used to enhance the marketing of some business.

For example, in some restaurants, they give their customers tabs or iPads to create their orders on.

Radio and TV are also important mediums of advertising. Though they are not as effective as they used to be, they will likely never go away.

 

 

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