In this article, we’ll be discussing the best, most effective, and cost-efficient ways to promote your affiliate links. But first, let’s try to understand what exactly an affiliate link is.
So, what is an affiliate link?
In affiliate programs, the advertisers use a specific URL to track the traffic sent from an affiliate’s website to the advertiser’s website. This specific URL is called an affiliate link which may contain the affiliate’s ID, username, randomized series of numbers and letters, or some other means of identification.
As an affiliate, you can use your affiliate link in several places on the internet such as social media accounts, blogs, emails, YouTube videos, etc.
When visitors to your affiliate’s site click that link, they land at the advertiser’s website. If they make a purchase, you’ll receive a commission.
Best ways to promote your affiliate links
Here are some of the important ways to promote your affiliate links:
#1. Write blog posts
Do you have a blog with relevant and valuable content that drives a decent amount of traffic?
If you don’t, you need to start one right away.
Coz, blogging is one of the most effective and cost-efficient ways to promote your affiliate links.
When you write a blog post with valuable content that answers all the questions of your readers, you establish yourself as an expert in your industry. You become a go-to source for useful information, the readership of your blog increases, and your readers will keep visiting your blog for more relevant and valuable content.
The most important thing is posting your valuable and engaging content consistently. This will help you win the trust of your audience and they’ll definitely use your affiliate links to make a purchase.
And if you try to create evergreen content that stays relevant for many years to come, your readers will read and refer to such content over and over again.
All you need to do is refresh it occasionally. And you will have a great opportunity to expose your affiliate links to your old as well as new audiences.
You can create your blog posts in any form you want such as infographics, product reviews, or tutorials.
Another advantage of blogging is that you can use your affiliate links in the replies to your readers’ comments.
IMPORTANT! While placing your affiliate links you need to be a bit careful. Place them only where they’re required so that they may sit naturally within the topic. Never use them for the sake of using.
For example, if you have a link for anti-aging products, use this link on only those blog posts that discuss how to remain young for longer.
- How to Write A Blog Post: 9 Most Essential Steps to Write A Great Blog Post
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#2. Email Marketing
Email marketing is one of the most powerful and sustainable tools to build a community and promote your affiliate links.
According to Statista, the number of email users was 4 billion in 2020 which is set to grow to 4.6 billion in 2025.
The number of emails sent and received every day worldwide was approximately 306 billion in 2020 which is projected to increase to 376 billion in 2025.
Also, the average ROI of email marketing is 4400%. You get a return of investment of $44 for every dollar invested.
That’s huge, isn’t it?
First of all, you need to have a list of email subscribers.
You can make this list by adding a subscription form to your website and asking your readers to subscribe to your newsletters in exchange for their emails.
Another great way of building a list is providing your readers a free offer. You can share with them a report, e-book, webinar, or some courses for free and use a form to capture their emails.
Once they sign-up to your email list, you need to build trust with them by sharing a lot of useful and relevant content, all free.
If your content doesn’t give value to your readers, there’s every chance that they’ll unsubscribe.
Constantly interacting with your audience by sharing your valuable content gives you an opportunity to know them well and establish a one-on-one bond.
When you think that you have won their trust, that’s the right time to send them an email with a link to your offering.
IMPORTANT! Never promote your links too heavily. Using them as part of the body text or in the signature could be a good idea.
And most importantly, always segment your email list so that your emails go to the right audience. Such audiences are more likely to click the link to your affiliate product than just opening and reading your email.
#3. Product Reviews
So, what do you do just before visiting the product website and making the decision to purchase?
I usually read testimonials and reviews to know others’ views about the product or service I have to buy.
And that’s what 93% of potential consumers do.
They read online reviews before making a final decision to buy a product or service.
Also, 88% of consumers trust online reviews as much as they would if some of their friends or relatives recommend a product.
These stats make the product reviews so important in growing your affiliate business and increasing sales.
Making a review site is a great idea as far as creating an affiliate site is concerned.
You can start writing reviews about a lot of products each with its own affiliate link.
In your reviews, you should give your readers the information on using the products and also the pros and cons of using them.
You should show your buyers both sides of the image, positive as well as negative.
Give them the reasons to buy and the reasons not to buy.
If you keep writing only positive reviews, the consumers may assume that these reviews must be either fake or paid.
So, you’ve to write honest and unbiased reviews and share your personal experience with the product or service you’re promoting.
Your consumers will consider your reviews as a trustworthy recommendation and the majority of them will decide to buy your product.
You can also leave your affiliate links on others’ review sites. Though it doesn’t always work, it’ll give you a little extra exposure.
Facebook is the biggest social network worldwide with over 2.7 billion monthly active users.
Create a business page related to your niche, if you don’t have one. And start sharing your content with the link to your offer either via your personal profile or a business page.
The content could be in any form such as photos, reviews, polls, blog post content, etc.
Besides a business page, creating a Facebook group dedicated to your niche is also a good idea.
Your followers will keep posting content centered around your niche or asking for tips related to your niche.
Here, you have a great opportunity to share your affiliate links.
But you must also disclose to them that it’s an affiliate link and you’ll receive a commission without costing them a dime.
Instagram is one of the most popular social platforms with over 1 billion monthly active users and more than 500 million daily active users.
Just keep posting high-quality images and videos of the product and service you’re promoting. Gradually, people will start engaging with your photos and videos.
And in just a few months’ time, you can see that you’ve built a large number of followers.
The most important thing is you need to be very active daily on Instagram.
Yeah! You’ll have to post relevant and engaging photos or videos three to four times a day, not just once a day. Other ways of remaining active are commenting on others’ posts, using hashtags wisely, etc.
Once you’ve built your account up to a decent following, what are the ways of promoting your affiliate links?
There are two main ways of doing this.
First, through the photos or videos of the product on offer, try to tell your audience how it benefited you and how it can benefit them as well.
But generating clicks through your referral links isn’t that easy.
Why? Because Instagram posts aren’t clickable.
To make your audience click on your affiliate link, you need to drive them to your bio.
The second way of promoting is using Instagram stories. Instagram stories allow you to post photos or videos that last for 24 hours.
If you’ve 10000 followers or more, you can use Instagram stories to place your links.
YouTube is the second-most visited website right after its parent company, Google. It’s also the second-most used social platform right behind Facebook.
It is, no doubt, a powerful marketing tool to promote your affiliate links.
People usually turn to YouTube Videos for product reviews, how-to guides, and other information on products and services. They prefer watching product videos to reading about it.
Start your own channel related to the product or service you want to promote and keep posting interesting, informative, and relevant videos.
There are two main ways you can include links in your video content.
First, include your links in the description of all your videos. And don’t forget to call out the description in your videos to direct your viewers to the description box, both verbally and visually.
To make your links neat and clean, you can use a URL shortening service to shorten your URLs.
The second way of placing your affiliate link is using YouTube Annotations.
For this, you need to edit the YouTube video you have to place your affiliate link in. Next, click the Annotations tab and fill out the required info.
Here, you have the option to select the times and places for the Annotations to pop up within a YouTube video. And near the bottom, you can add your cloaked affiliate link.