The Ultimate List Of 141 Powerful And Inspirational Marketing Quotes (2020)


The Ultimate List Of 141 Powerful And Inspirational Marketing Quotes

In this article, you’ll find the list of 141 most inspirational marketing quotes from top marketers and thinkers.

This list of marketing quotes includes the most popular, famous, and inspiring quotes on marketing, content, advertising, branding, social media, storytelling, digital marketing, and teamwork.



Let’s get started.

Quotes on Marketing


#1. Our job as marketers is to understand how the customer wants to buy and help them to do so.

— Bryan Eisenberg

#2. Good marketing makes the company look smart. Great marketing makes the company feel smart.

— Joe Chernov

#3. As marketers, we should always be changing the mantra from always be closing to always be helping.

— Jonathan Lister

#4. Take two ideas and put them together to make one new idea. After all, what is Snuggie but a mutation of a blanket and a robe?

— Jim Kukral

#5. Clients don’t care about the labor pains; they want to see the baby.

— Tim Williams

#6. Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.

— Beth Comstock

#7. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they would like to go.

— Seth Godin

#8. People don’t buy what you do, they buy why you do it.

— Simon Sinek

#9. Know thyself. Know the customer. Innovate.

— Beth Comstock

#10. Instead of using technology to automate processes, think about using technology to enhance human interaction.

— Tony Zambito

#11. We are all learning here; the best listeners will end up the smartest.

— Josh Bernoff

#12. Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

— Beth Comstock

#13. New ideas are sometimes found in the most granular details of a problem where few others bother to look.

— Nate Silver

#14. If you are not failing now and again, it’s a sign you’re not doing anything innovative.

— Woody Allen

#15. If you don’t have room to fail, you don’t have room to grow.

— Jonathan Mildenhall

#16. The secret of change is to focus all of your energy not on fighting the old, but on building the new.

— Socrates

#17. Think big and don’t listen to people who tell you it can’t be done. Life is too short to think small.

— Tim Ferris

#18. You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

— Seth Godin

#19. People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.

— Zig Ziglar

#20. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

— Seth Godin

#21. The gap between what’s expected and what you deliver is where the magic happens, in business and in life.

— Jay Baer, Founder of Convince and Convert

#22. You stand out more by being weird than fitting in.

— Emma Tupa, Product Marketing Specialist, CoSchedule

#23. The only way to outdo, to outperform the competition is to offer something unique and something better than they have.

— Tim Soulo

#24. Limiting our work and focusing is the only way we’re gonna get to the point of really doing good, high-quality work that’s focused on the audience.

— Andrea Fryrear

#25. A marketing strategy will impact every piece of your business and it should be tied to every piece of your business.

— Brandon Anderson

#26. Do you have a product or service that people want? If you don’t have that, nothing else matters.

— Noah Kagan, Founder of Sumo

#27. Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?

— Nir Eyal

#28. There’re a lot of opportunities that you can discover by listening closely to what your customers are saying.

— Joci Chan

#29. We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.

— Kyle Gray

#30. Say no the things that keep you on a certain level and say yes to the things that will help you keep moving on.

— Brian Honigman

#31. Starting and being consistent and not giving up is more important than being brilliant.

— Mark Schaefer

#32. Consistency is the key. Whenever you start, give your audience something to look forward to.

— Julia McCoy

#33. Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.

— Len Markidan

#34. Start an editorial calendar that everyone in your blog (writers, editors, marketing team, etc.) can access.

— Kristi Hines

#35. One thing is certain: if you don’t keep an editorial/content calendar. The content doesn’t get done.

— Joe Pulizzi

#36. For every minute spent organizing, an hour is earned.

— Anonymous

#37. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

— Peter Drucker

#38. The buyer journey is nothing more than a series of questions that must be answered.


#39. Don’t find customers for your products, find products for your customers.

— Seth Godin

#40. Content is King, but distribution is Queen and she wears pants.

— Jonathan Perelman, BuzzFeed

#41. The sole purpose of marketing is to sell more to more people, more often and at higher prices. There’s no other reason to do it.

— Sergio Zyman

#42. If you’ve more money than brains you should focus on outbound marketing. If you’ve more brains than the money you should focus on inbound marketing.

— Guy Kawasaki

#43. Marketing takes a day to learn and a lifetime to master.

— Phil Kotler

#44. There’s nothing more valuable than a spotless reputation.

— William Shakespeare

#45. Marketing isn’t anyone’s job … it’s everyone’s job.

— Jack Welch

#46. Even when you’re marketing to your entire audience or customer base, you’re still simply speaking to a single human at any given time.

— Ann Handley

#47. Marketing used to about making a myth and telling it. Now it’s about telling a truth and sharing it.

— Marc Mathieu

#48. Good marketers see consumers as complete human beings with all the dimensions real people have.

— Jonah Sachs

#49. The best marketing strategy ever: CARE.

— Gary Vaynerchuk

#50. Build something 100 people love, not something 1 million people kind of like.

— Brian Chesky

#51. Instead of interrupting, work on attracting.

— Dharmesh Shah

Quotes on Advertising


#52. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.

— Ekaterina Walter

#53. Advertising, in the final analysis, should be news. If it’s not news it’s nothing.

— Adolf Ochs

#54. Give them quality. That’s the best kind of advertising.

— Milton Hershey

#55. Advertising brings in customers, but word-of-mouth brings in the best customers.

— Jonah Berger

#56. Conversation with customers will increase sales, even if the product or service is never mentioned.

— George Ferris

#57. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

— Brian Halligan

#58. Nobody reads ads. People read what interests them. Sometimes, it’s an ad.

— Howard Gossage

#59. Nobody counts the number of ads you run; they just remember the impression you make.

— Bill Bernbach

#60.Never let ads write checks your website can’t cash.

— Avinash Kaushik

#61. Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.

— Steuart Henderson Britt

#62. Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.

— Paul Roetzer

Quotes on Content Marketing


#63. Good content isn’t about good storytelling. It’s about telling a true story well.

— Ann Handley

#64. Content is fire, social media is gasoline.

— Jay Baer

#65. Content is the reason search began in the first place.

— Lee Odden

#66. Marketing is telling the world you’re a rock star. Content marketing is showing the world you’re one.

— Robert Rose

#67. Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.

— Chris Brogan

#68. Content marketing is more than a buzzword. It is the hottest trend in marketing because it’s the biggest gap between what buyers want and what brand produce.

— Michael Brenner

#69. Content is King but engagement is Queen, and the lady rules the house.

— Mari Smith

#70. You can never go wrong by investing in communities and the human beings within them.

— Pam Moore

#71. Content is anything that adds value to the reader’s life.

— Avinash Kaushik

#72. Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.

— Joe Chernov

#73. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.

— Brian Clark

#74. You can’t expect to just write and have visitors come to you – that’s too passive.

— Anita Campbell

#75. Focus on the core problems your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

— Laura Fitton

#76. Content is the atomic particle of all digital marketing.

— Rebecca Lieb

#77. You can’t sell anything if you can’t tell anything.

— Beth Comstock

#78. It’s not what you sell that matters as much as how you sell it.

— Brian Halligan

#79. Master the topic, the message, and the delivery.

— Steve Jobs

#80. There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.

— Michael Brenner

#81. Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.

— Ann Handley

#82. Just because you’re the loudest doesn’t make you right.

— Brian Halligan

#83. You really have to create legitimately great content and a legitimately great website to rank in Google.

— Brian Dean

#84. Even if you’re a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.

— Roger Dooley

#85. If we produce something original, that’ll have a better chance of rising above the noise.

— Andy Crestodina

#86. It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.

— Tim Soulo

#87. The internet is a big place and yes, most things have already been done … You’ve to be even more creative.

— Jon Henshaw

#88. Ask yourself: ‘Have we covered the fundamentals?’ And second to that: ‘Are they the best experience on the internet for those things?’

— Jennifer Pepper

#89. Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.

— Lydia Gilbertson

#90. If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.

— Sujan Patel

#91. The key ingredient to a better content experience is relevance.

— Jason Miller

#92. Before you create any more ‘great content’, figure out how you’re going to market it first.

— Joe Pulizzi

Quotes on Branding


#93. Branding is about signals – the signals people use to determine what you stand for as a brand. Signals create associations.

— Allen P. Adamson

#94. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

— Maya Angelou

#95. People will ignore or skip anything they don’t like. So brands have to start making things they love.

— Steve Pratt

#96. Products are made in the factory, but brands are created in the mind.

— Walter Landor

#97. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

— Scott Cook

#98. The keys to brand success are self-definition, transparency, authenticity, and accountability.

— Simon Mainwaring

#99. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

— Jeff Bezos

#100. Making promises and keeping them is a great way to build a brand.

— Seth Godin

#101. Your brand is story unfolding across all customer touchpoints.

— Jonah Sachs

#102. Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.

— Richard Branson

Quotes on Social Media


#103. Social Media is about sociology and psychology more than technology.

— Brian Solis

#104. Sell-sell-sell sales methods simply do not work on social media.

— Kim Garst

#105. When people feel insecure about something, they look around for validation. Show them that other people trust you.

— Francisco Rosales

#106. Getting the like is easy. It’s a light action. Anything else requires trust.

— Jon Loomer

#107. Strong customer relationships drive sales, sustainability, and growth.

— Tom Cates

#108. Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity, and sales are sanity.

— Lori Taylor

#109. Social Media is about people! Not about your business. Provide for the business and the people will provide for you.

— Matt Goulart

#110. Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.

— Richie Norton

#111. It’s important to be where your audience of potential customers is today, and where they might be tomorrow.

— Andrew Delaney

#112. “Build it, and they’ll come” only works in movies. Social media is a “build it, nurture it, engage them, and they may come and stay.”

— Seth Godin

#113. Social media is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.

— Krystal Wu

#114. If you get bored with social media, it’s because you’re trying to get more value than you create.

— Fast Company

#115. When you’re first getting started on social media, you really need to do your research … don’t just choose a channel because Facebook owns the world or because everyone is on Twitter.

— Celeste Mora

#116. Rule number is if it’s not good, don’t share it.

— Christina Kardos

#117. In order to engage in social, in order to attract customers, regardless of what kind of customer you have, you’ve to build trust.

— Lindsay Scarpello

#118. The number of people publishing content on social networks is growing at a staggering rate. Standing out means not trying to be all things to all people. Stand for something specific and focus on going deep on that topic with your messaging, engagement, connections, and content.

— Lee Odden

#119. If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6000 friends.

— Jeff Bezos

#120. Behind every tweet, share, and purchase, there’s a person. Care more about the person and less about the share.

— Shafqat Islam

#121. On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content, and less than 5 percent talk about what your organization does.

— David Meerman Scott

Quotes on Storytelling


#122. The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.

— Steve Jobs

#123. Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.

— Sam Balter

#124. The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them together.

— Mitch Joel

#125. The stories that spread today empower us and give us belief in our own heroic potential.

— Jonah Sachs

#126. Humans are not ideally set up to understand logic; they’re ideally set up to understand stories.

— Roger C. Schank

#127. We’re all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.

— Jimmy Neil Smith

#128. If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

— Jay Baer

#129. At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs, and desires – while at the same time telling us about a product or service.

— Melinda Partin

#130. Sometimes reality is too complex. Stories give it form.

— Jean Lue Godard

#131. The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.

— Brandon Sanderson

Quotes on Digital Marketing


#132. Ignoring online marketing is like opening a business but not telling anyone.

— KB Marketing Agency

#133. Marketers need to build digital relationships and reputation before closing a sale.

— Chris Brogan

#134. Digital Marketing is not the art of selling a product. It’s the art of making people buy the product that you sell.

— Hecate Strategy

#135. Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.

— Yacine Baroudi

#136. Find your spirit, and no challenge will keep you from achieving your goals.

— Christopher Penn

#137. Discoverability equals sales in the digital world.

— Dev Chandan

#138. This is a learning process and sometimes you have to fall to learn things.

— Christine Korda

#139. Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.

— David Meerman Scott

Quotes on Teamwork


#140. Never doubt a small group of thoughtful, committed people can change the world, it is the only thing that ever has.

— Margaret Mead

#141. In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.

— Charles Darwin




Hope these inspirational marketing quotes guide you and your team to become better digital marketers and help achieve your goals.

What was your favorite marketing quote? Do you have any great addition to this list?
Feel free to share in the comments section below.




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