Digital Marketing courses are critical for working professionals as well as entrepreneurs. These skills keep you on par with your competitors and help you be better at your job.
And, here’s the good news:
You can learn Digital Marketing skills for free.
Yes, dear readers, you heard it right.
There are plenty of free online Digital Marketing courses available. You can take these courses to learn varied skills you need to be considered a professional digital marketer.
But the question is,
With hundreds of free online courses available, which one should you take that can boost your digital marketing knowledge and skills?
That’s why I have made a list of 9 best free online courses for Digital Marketers so that you don’t end up wasting your valuable time searching on the web.
And best of all,
Most of them offer free certifications, too.
#1. Content Marketing Certification – HubSpot Academy
Topic: Content Marketing
Lessons: 11 (32 videos)
Duration: 4 Hours 1 Minute
Instructors: Justin Champion, Lindsay Thibeault, Guillaume Delloue, Joe Del Bene, Carey Lenehan, Jami Oetting, Kit Lyman, Jorie Munroe, Sujan Patel
Content is an indispensable part of digital marketing. It helps you communicate with the audiences and stimulate interest in them for your products or services.
HubSpot offers a free certification course in Content Marketing. This course helps you learn all the important aspects of Content Marketing like storytelling, content creation, repurposing, and promotion.
You’ll be able to produce effective and engaging content on a consistent basis. This will help you grow your business and your career.
You need to sign up to access this course. Upon completion of the course, you have to take an exam which consists of 60 multiple type questions.
And after passing the exam, you’ll be provided a certificate which will be valid for 25 months.
Official Website: https://academy.hubspot.com/courses/content-marketing
#2. PPC University – Wordstream
Topic: PPC (Search Engine Marketing)
Level: Beginner (PPC101), Intermediate (PPC 102), Advanced (PPC Advanced)
PPC University is a free online learning resource created by PPC experts (including Larry Kim) at Wordstream.
The course helps you in learning PPC or Pay-Per-Click (also known as Search Engine Marketing) and digital marketing skills.
The course has three different levels – as a beginner, you can start with PPC 101 and then move onto PPC 102 and Advanced PPC.
PPC 101 is downloadable.
It offers a number of webinars and downloadable whitepapers which will help you enhance your digital marketing skill.
Note: The course is mostly text-based. It doesn’t feature videos.
Official Website: https://www.wordstream.com/learn
#3. Fundamentals of Digital Marketing – Google Digital Garage
Topic: Digital Marketing
Duration: 40 Hours
This is a free course for beginners to learn the fundamentals of Digital Marketing.
The lesson covers 26 modules.
All the modules are created by Google trainers themselves.
You can complete all the 26 modules on its bite-sized video-tutorials with unlimited access. And, after passing the final 40-question exam, you’ll be provided a certificate which is downloadable. You can use this certificate in your CV or in your LinkedIn profile.
What you’ll learn:
- Analytics and Data insights
- Business strategy
- Content marketing
- Display advertising
- Email marketing
- Local marketing
- Mobile marketing
- SEO, SEM
- Social media
- Web optimization
A whopping 300,000+ people are already developing and improving their careers after passing this certification from Google.
#4. Google Academy for Ads
Topic: Display and Search Ads
The training offered by Academy for Ads is available free of cost to anyone looking to learn more about Google’s Ad products.
Whether you’re a beginner, a small business owner, or an advertising veteran, this course can be very helpful in developing your advertising knowledge.
And the best part?
It’s available at no cost.
The training covers Programmatic Ads, AdWords, DoubleClick, and Video Ads.
One of the best things about this academy is that you can access the training on any device, and at your own pace.
Google has organized the courses into Learning Paths. After taking an assessment from a Learning Path, you can earn an achievement when you pass the assessment.
IMPORTANT! Academy for Ads achievements isn’t connected to certification.
Official Website: https://landing.google.com/academyforads/#?modal_active=none
#5. Social Marketing Training – Hootsuite Academy
Topic: Social Media Marketing
Level: Beginner, Intermediate
Duration: 6 Hours
This free course by Hootsuite Academy has been designed and produced in consultation with social media marketing strategists and practitioners.
By taking this course, you’ll learn
- How business and professionals engage in social networks to accomplish their objectives.
- How to optimize your profiles for different social networks.
- Everything from A to Z about social media strategy. You can learn about setting goals, objectives, KPIs, and Tactics, budgeting, defining brand persona and voice for social channels, content marketing in a social context, etc.
- How to grow a following of relevant and interested people and the fundamentals of social advertising.
IMPORTANT! Certification is optional but it’s not free. After completing the course, you need to take their exam to earn your official certification. The price is $199.
Official Website: https://education.hootsuite.com/courses/social-marketing-education
#6. Diploma in E-Business – Alison
Topic: Diploma in E-Business
Duration: 6 – 10 Hours
E-Business skills will help you design, amend, or monitor any website. With the help of this skill, you can make your business more profitable and you more employable.
This free E-Business course will help you build an online marketing plan.
You can improve your website landing page to increase the conversion rate. You’ll also be able to get your website found on a Google and a local search.
What you’ll learn
- How to use Google Analytics, Google AdWords, Google Adsense, and Google Search Console.
- How to write ads, choose the right keywords, and how to budget for your online advertising.
- Digital measurement concepts and analysis techniques.
- How to analyze revenue metrics and custom reporting.
You need to achieve 80% or higher in each course assessment to successfully complete this diploma course. After completion, you have the option to acquire official certification.
Official Website: https://alison.com/course/diploma-in-e-business
#7. Inbound Digital Marketing Course – HubSpot Academy
Topic: Inbound Marketing
Duration: 1 Hour 54 Minutes
Instructors: Jorie Munroe, Kyle Jepson, Courtney Sembler
A free certification course by HubSpot, here you’ll learn the fundamentals of Inbound Marketing. It teaches you how to run a successful inbound business, from marketing to sales to services.
What you’ll learn
- The course covers all the basics of Inbound Marketing – SEO, Landing Pages, blogging, lead nurturing, conversion optimization, content marketing, email marketing, sales funnels, and social media.
- How to grow your business with a flywheel model.
- Creating company purpose, setting goals for your business, and creating buyer personas.
- How to develop the buyer’s journey for your business.
After the exam, you get an official certificate and a badge which you can use in your CV or LinkedIn profile.
Official Website: https://academy.hubspot.com/courses/inbound
#8. Email Marketing Course – HubSpot Academy
Topic: Email Marketing
Lessons: 9 (27 videos)
Duration: 3 Hours 15 Minutes
Instructor: Courtney Sembler
This is another free certification course by HubSpot Academy. This helps you master the fundamentals of Email Marketing. You can also develop an effective Email Marketing strategy.
What you’ll learn
- How to create a content management and segmentation strategy.
- Creating high-performing email and its deliverability.
- How to outline the design and analyze your marketing emails.
- How to develop relationships with lead nurturing.
Official Website: https://academy.hubspot.com/courses/email-marketing
#9. Digital Marketing – eMarketing Institute
Topic: Digital Marketing
eMarketing Institute was founded in 2014 by Thomas Jaskov. It offers 100% free certifications and free e-books in 10 segments of digital marketing. With every segment, you get more than 150-pages of absolutely free course materials.
You can sign up for the following 10 free digital marketing courses:
- Affiliate Marketing course and certification
- Blogging course and certification
- Content Marketing course and certification
- E-commerce course and certification
- Email Marketing course and certification
- Online Marketing course and certification
- Search Engine Marketing course and certification
- SEO certification course
- Social Media Marketing course and certification
- Web Analytics course and certification
Official Website: https://www.emarketinginstitute.org/free-courses/
Now, over to you
Digital Marketing is an ever-changing field.
These courses will help you stay on top of digital trends and technologies, absolutely free of charge.
Most of them are self-paced learning courses and you can work on your own schedule.
What digital marketing skills are you going to learn or improve?
What other free online digital marketing courses would you like to recommend?
Do let me know in the comments section.