What’s the most effective way to reach and engage more quality leads and customers?
What exactly drives more traffic to your site and helps build long-term relationships with customers?
How can you provide value to everyone who visits your site?
What helps you to stay ahead of your competition?
How can your brand establish itself as an industry expert?
The answer to all the above questions is CONTENT MARKETING.
Without content, your business can’t survive in this digital age.
Content Marketing is the foundation for your successful inbound strategy.
Whatever we do as marketers – like email, social media posts, blog posts, product description, landing page, etc. – they are all examples of content marketing.
If you have no content, what are you going to optimize and share on social channels?
Quality and informative content can educate your readers and provide all the information about your products and services.
This will help your brand earn trust and position itself as one of the leading authorities in the industry.
According to Marketing Mag, by 2019, content marketing will be a $300 billion industry.
Related: What is Content Marketing?
In this article, I’m going to outline the top 11 benefits of Content Marketing which will help you understand how important a role it plays in the growth of your business.
Benefits of Content Marketing:
- Increases traffic to your site
- Important for SEO
- Content is shareable and helps grow your social media following
- More referral traffic
- Improves brand awareness and recognition
- Builds authority and credibility of your brand
- Helps position your business as an industry expert
- Generates more leads
- Drives more sales
- It is cost-effective
- Helps you build lasting relationships with your customers
#1. Increases Traffic to Your Site
Write and publish quality, relevant, and valuable content that answers the questions your visitors may have about your products and services.
Publish on a more consistent basis.
Google and other search engines love such content and rank them higher in their search results.
Once your site ranks higher, it becomes more visible in the search results and starts getting more traffic over time.
Running quizzes and contests on your website and guest blogging are also some very helpful ways to boost traffic.
#2. Important for SEO
SEO without content?
SEO and content go hand in hand.
Content is a must for SEO.
You just can’t imagine SEO of your website/blog without content.
Seo is one of the most valuable benefits of content marketing.
The more useful and quality content you have on your blog/website, the better are the chances of your site being ranked in search results.
SEO is all about optimizing your site to rank higher in results pages.
Related: On-Page Search Engine Optimization
You have to optimize your content for important keywords and key phrases, optimize the images and page loading speed, etc.
And for SEO, backlinks are also very important. If your site has more quality backlinks, its chances of ranking higher are also greater.
But how to get high-quality backlinks?
The only and most effective way is useful and quality content.
If your readers find your content valuable which answers their questions and solves their challenges, they’ll more likely provide a backlink to your site.
#3. Content is Shareable and Helps Grow Your Social Media Following
Sharing your content on social media can help you in so many ways.
You can grow your audience, build authority, boost your visibility and engagement, and get more conversion opportunities.
But building a social media following takes a long time. And you got to accept that.
Even if you post useful and engaging content for months or even years, chances are that you won’t see any impressive results.
Don’t lose your heart.
Be consistent in your efforts and keep writing and publishing content that gives value to your readers.
Eventually, you’ll start experiencing the growth you want in traffic, your reputation, conversion, and sales.
When your readers find your content helpful, they’ll share them with their friends and followers and before you know it, your circle of followers will increase greatly.
When you publish yet more great content, you’ll already have bigger followings in place to share your new content.
This will help your content get more and more exposure.
Ultimately, the traffic to your site will increase which will result in more leads and more sales.
#4. More Referral Traffic
Referral traffic is the traffic that comes to your site from sources other than a search engine.
When you include guest blogging, various forms of PR, and sharing your content on social platforms in your content strategy, then the traffic earned from these sources is called referral traffic.
In guest blogging, you need to create content for some high profile publications as a guest. In exchange, you’ll receive links to your own blogs. This way, you’ll have the opportunity to promote your own name and blogs.
But make sure that the site you’re collaborating with to contribute as a guest is a relevant and authoritative site with high traffic.
Once your guest post is published and you actively respond to the comments, it will help you build your personal brand faster and generate tremendous traffic to your site.
#5. Improves Brand Awareness and Recognition
An informative, useful, and well-researched content that provides value to your target audiences can help you build awareness for your brand.
Your target customers can learn about your company and the products or services it deals in only through strong content.
Your content starts gaining lots of visibility if you publish it regularly. More people recognize your brand which eventually will help you build a respected brand.
Content Marketing gives you an opportunity to deliver important information and messages about your products or services.
#6. Builds Authority and Credibility of Your Brand
Good quality content helps build authority and credibility with your prospects.
Create content that provides value for your target customers and contains all the relevant information about the products or services your business deals in. This helps them in making purchase decisions.
They now start viewing your brand as a thought leader.
And as you go on creating more and more high-quality content in the form of blogs, e-books, webinars, videos, how-to guides, etc., this will only encourage your target audience to trust your brand.
#7. Helps Position Your Business as an Industry Expert
One of the powerful benefits of content marketing is that regularly publishing an engaging content helps your brand position itself as an industry expert.
You’ll gain the reputation as the credible source of information (or expertise) in your niche.
Even your competitors will start recognizing you as an industry expert. They may approach you to get their name and resources in front of the right audience.
Eventually, you’ll become a thought leader in your niche.
So, the key to getting your brand established as a thought leader is:
Produce educational, informative, and value-packed stuff and be consistent in your efforts. Always share insightful and honest content about your products or services.
#8. Generates More Leads
This is one of the most important benefits of content marketing.
According to HubSpot,
B2B marketers that use blogs receive 67% more leads than those who do not.
Just write some valuable articles on your blog and develop some premium gated content or add downloadable e-books, PDFs, or checklists.
To access this gated content, the readers have to fill out a form through which you can get their contact details.
This way you can easily generate leads and at the same time build your email list.
#9. Drives More Sales
In this internet era, people do a lot of research before making a purchase.
When your content contains all the information your readers are looking for, they’ll take it as a helpful resource.
And they’ll more likely make a purchase from you.
You have to create content that genuinely answers all the questions your prospects may have regarding your products o services.
Such content can help you make them trust you and they’ll make their decisions to purchase faster.
#10. Content Marketing is Cost-Effective
Content marketing is way more cost-effective than traditional methods of marketing.
And this is one of the greatest benefits of content marketing.
According to the Content Marketing Institute,
Content Marketing costs 62% less than outbound marketing but generates more than three times as many leads.
All you need to invest in this marketing is your time and effort.
The best part?
It will pay off exponentially. You’ll get compounding returns.
But you have to be a bit patient with content marketing.
Because it’s not a quick fix. It takes time to show the desired results.
In the first few months, it’ll not yield great results. If you continue work passionately without losing your patience, you may start seeing growth just after a few months. And this growth will keep increasing with time.
If you have the vision and patience and by the time you are into this marketing for a few years, you can easily see that your return has become 4 or 5 times your investment.
Content marketing generates traffic and leads that can last for years.
The resources you create can be accessed 24/7 around the world.
Content marketing can save you in a bigger way in advertising costs.
Here are the stats of Outsell Digital:
- 615 million devices have installed ad blocker software.
- In 2017, $38 billion was wasted on ad spend because 91% of total ad spend is viewed for less than a second.
- 84% of millennials don’t trust traditional ads.
- 84% of people want brands to create content.
So, traditional methods of marketing are going to cost you a great deal.
On the other hand, if you create good quality content, people would love to share it on their social networks which can reach thousands or even millions of users and best of all, that’s free of charge.
#11. Helps You Build Lasting Relationship With Your Customers
This is one of the major benefits of content marketing.
If people find your content valuable and impressive enough, they will continually come back to your site. And, here is the opportunity for you to build a relationship with them.
This can help you tremendously in building a loyal customer base.
For this, you need to nurture the existing customer relationships.
You can use your content to help your customers tackle any form of issues they might be having with your products or services.
Yes, dear readers.
You need to address the concerns of your audience through your content.
Use blog posts, FAQ pages, or by having conversations in the comments sections or on social media. And respond to all the questions and comments so that your audience may feel that you care.
You can also use email marketing content to stay in touch with your target customers.
This way you can build for your brand a strong and lasting relationship with your existing customers.
They will begin to rely on you as a primary source of information. And come back to your site to visit your content more often and buy more often.
They will become a potential advocate for your brand and also refer friends and family and share your content in their social networks.
First of all, you have to understand your audiences you are trying to reach.
Then publish quality, relevant, and informative content that provides value and contains all the information your prospects and customers want.
And, publish consistently.
Also, promote them on social media platforms like Facebook, Twitter, LinkedIn, etc.
Content marketing should be part of all types of marketing tactics you use. For example, Social Media Marketing, SEO, PR, PPC, Inbound Marketing, Email Marketing, etc.
It’s also incredibly cost-effective and you get compounding ROI over time.
Here’s a beautiful quote by Jolie Miller on Content Marketing:
“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.”
With Content Marketing, you have to show patience. It’s a lot of work and takes time to show desired results. But once you master the fundamentals and get down to implement its strategy, very soon, you’ll find it not that difficult and start seeing better results.